![]() ![]() You sit there and think that over time things are going to get better, and then you realize, no, they're not. The inspiration to create UOMA came out of frustration. I came into the industry because I love the idea that I'm able to serve the world by helping people to feel good about themselves, or give that person the confidence they need. I've never seen it as something that is superficial because I know that for women, it's really deep. So I've always seen beauty from a very different light. For women, the way we feel about ourselves - especially when we feel beautiful - impacts the way we come off to the world. It takes that right color lipstick to give me that courage to walk in and say, "yeah! I can do this." For men, they're motivated by money, power, status, because they want to get the girl. I knew that for me, as a woman of color, there were a lot of times when I had to walk into a meeting and needed to feel confident because it's a room full of Caucasian men, or men in general, and I don't want to feel intimidated. For me, beauty is more than lipsticks and foundation - I've always understood that, for women, beauty has a very strong place in our lives in terms of how we feel about ourselves. Sharon Chuter: I've been in the beauty industry for my entire career, so I've always loved beauty. And sis, be sure to sign up here for the chance to win an exclusive UOMA Beauty Makeup package!Ģ1Ninety: How did the concept for UOMA Beauty come to be? What inspired you to create a makeup brand showcasing inclusivity and your African heritage? Check out our interview with Sharon Chuter below.I had the extreme pleasure to speak with Chuter on how she intends to redefine inclusivity, why it's important to support Black businesses, and what beauty lovers can expect when joining the UOMA Beauty world. With a make-up range including foundations, eyeshadow palettes, liners, and lipsticks, UOMA - which means beautiful” in the Nigerian language Igbo - must now be apart of the conversation of beauty brands changing the game. Founded by former LVMH executive, Sharon Chuter, UOMA Beauty commits to celebrating and inspiring everyone - no matter your skin tone. The new Black-owned Afropolitan beauty brand, UOMA Beauty, is stepping on the scene to do for the culture what so many other beauty brands claim to be doing. And then there are some brands that, well… aren't. Some brands, like Pat Mcgrath and Fenty Beauty, are remaining true to the cause and rightfully showcasing women of color in an empowering light. In the world of beauty, the word "inclusivity" has been the battle cry for all of us ready to see the barriers of "normal" standards be taken down. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |